Digicel

I creatively directed and worked with a team over the course of a year in developing a new brand strategy, brand idea, external tagline and refreshed brand image. Digicel are a global brand with local heart and our work needed to
reflect that.

‘Be Extraordinary’ became a strong platform for a brand that brings exciting possibilities to their consumers. Digicel also needed to re-energise employees internally and amplify their unique qualities and their special connection with the communities they live and work in. Our research uncovered an organisation full of ordinary people doing extraordinary things.